Online Marketing for Noobs
Do these 3 steps to find out why you aren’t getting more customers
- Go to your favorite search engine: Google, Bing, or Yahoo
- Type in the service or product your business offers and the city you live in: painting gainesville, fl
- look for your business on the first page of the results. Are you there?
Most people searching the web won’t go past the first page of results. Do you? Which search result do you usually click on? 40% people click on the first entry and never go past that. If your customers can’t find you online, to them, your business doesn’t exist.
Read some of my Case studies on how I’ve helped other companies and call me today so I can help you too.
Pressure Works Online Reputation Case Study
Situation
Mark Wishin, a local Gainesville, FL painting and pressure washing contractor has been in business since 1991 and decided that 2011 was the year his business was going online. He has great rapport with his customers, many of whom contact him several times for various projects on their houses, but Mark was ready to expand his client base and saw that being online would be the best way to acquire new clients.
Solution
To help Pressure Works’ new website get higher in the rankings and get seen online for search terms like “pressure washing Gainesville, fl“, we performed on page optimization for specific keywords as well as submitting to top local search engines such as Google Places, Yahoo Local, and Bing. We also submitted proper listings for top local directories.
Our optimization program for Pressure Works included:
- Competitive analysis
- SEO strategy
- keyword analysis and research
- content optimization
- ongoing link building campaign
- ongoing content marketing
- social media content promotion
- web analytics reporting
- Customer review strategy
Results
As a result of Penzai’s Local Search optimization, link building and customer review submitting efforts, Pressure Works website has 7 top ten rankings on their main keywords for their business on Google and other major search engines and over 42% of traffic comes from search terms, which result in customers calling for quote and requesting work from them. Pressure Works states that they typically ask new customers how they found them and are happy to hear several responses are from search results on the web, providing them with increased monthly sales.
How to Edit a Post
If there is something you don’t like, you can edit a post like this:
How to Add a New Post
Use this video to see how to add a new posts to share with people.
30 Day Challenge- On Site BBQ Samples and First Week Results
Spreading the Word
So we started the 30 day challenge for Bacon’s BBQ to see how many fans and followers we can get for Kevin and to show how a little PR can drum up a lot of attention. Our first big item on the plate is to get Bacon’s BBQ to show up at a business and give away free samples of his BBQ. He doesn’t have a restaurant so people can’t just come by to try his food before they request his catering services.
Since Kevin knows Don Pinks, the owner of Gator Paint on 34th Street, he talked to him about using their location to give out free samples on Friday April 15th from 4-6PM. The location was good and should have great traffic during that time. Kevin also used his contact with Pat Dooley to come out and do his show live onsite for 105 The Game. At first we were sending out status updates on Facebook and Twitter that we would be on location but that they had to follow us to find out where. When Pat Dooley’s show came on board, we had to start giving the location so his listeners would know where to find him.
The Big Day
Kevin’s teams were busy all morning getting the chicken and pulled pork ready and we spent all week letting people know what was coming up and how to find him. Pat Dooley’s team set up, Kevin had his banner flying and the BBQ cooking and started to get traffic. By the end of the 2 hours, they had roughly 150 folks come by to taste the free samples and several more people became fans on Facebook. A few even asked if they could purchase some plates for dinner and when he would be doing this again!
The Results
Obviously giving out great tasting free samples of your BBQ, having a great location like Gator Paint, and having Pat Dooley give his show on location will be the perfect recipe for success, but the underlying idea here is to do something out of the ordinary that will get people to see you and interact with you, then keeping them engaged in your brand by giving out information on Facebook and Twitter.
Staying engaged isn’t difficult. Think about all the times you have customers ask questions in your store or while you are talking with them about your service. Now take those conversations and questions and break them out into bite size status updates on Facebook or tweets on Twitter. When they respond to your conversation, keep them engaged by responding back.
By the end of the first week Bacon’s BBQ had increased its fans on Facebook by 12% and went from 0 Twitter followers to 15 and introduced the brand to over 150 visitors at the “pop up” event. They had also received two requests for catering quotes and the following Sunday they catered for Billy and Christine Donovan and the University of Florida basketball team at their house.
Web Design Companies, Gainesville, FL