Kevin Layne is one of the best local business owners in the Gainesville, FL area and just a great guy. He has had his Screen Doctors business up and running for several years now, but has recently started his passion business-cooking BBQ. Bacon’s BBQ has been around now for a couple of years, selling BBQ at local festivals and about a year ago, Kevin decided to officially launch his catering business.
His main goal is to provide BBQ catering for events with 25-250 people around the North Florida area. So far he’s had a really good response for his BBQ, but since he doesn’t have a storefront presence, we will need to rely on getting the word out via word of mouth, social media, email marketing, and his events.
From April 8th to May 7th we are running our own challenge to increase Bacon BBQ’s fan base on Facebook and start getting him Twitter followers. People can also sign up for his email marketing list so he can send out newsletters and updates on where he will be. At the beginning we had 42 Facebook Fans and no Twitter followers. We will use status updates on where he will be and how the catering events go. Facebook also now has a Questions section for Facebook Pages and profiles so businesses can engage their followers with questions and also gain some great insight into what their customers want to see.
My goal is to show you how a little up front planning and daily updates can really engage your followers, grow your fan base, and help you get some interaction with your customers which will turn into sales.